James “Jim” Holt

James Holt

Jim is a lifelong resident of the Twin Cities area of the great (and often freezing) state of Minnesota and a graduate of Gustavus Adolphus College (St. Peter, MN).

After college, Jim found himself facing several concerning trends in his health and fitness. These concerns led him on a journey of experimentation with a variety of diets in an effort to regain his wellness.

It was through this experimentation that Jim discovered, what was then, a relatively obscure diet called, “The Ketogenic Diet.” Despite his initial skepticism about this “strange” diet, and after doing extensive research, Jim tried Keto for himself.

The positive results Jim got by following the Ketogenic Diet convinced him it was the right lifestyle choice for him, and possibly for many others, as well.

Unfortunately, most anything related to the diet industry is full of misinformation and the world of Keto is no different. So, to help bring attention to the Ketogenic Diet, and to provide a source of legitimate, scientifically supported information, Jim launched the website,, in 2012.

Since then, Jim and his website have become trusted sources for news, education and information about the Keto Diet.

Jim can be reached directly at